Two Essential Traffic Sources

"Shakoor, what do I do with my site when I'm done with it?"

Here are two ways to ensure your content reaches eyeballs (keep in mind that there's ALWAYS a cost, only you decide how you "pay" it):

Organic: This is where you promote your brand and business through non-paid channels, such as word of mouth, circle of influence, referrals, networking, and free social media platforms.

This method focuses on building relationships, trust & credibility, AKA - Know, like & trust factor.

Start by providing valuable content & nuggets of helpful information about what you do that can help others and drive them to your bio, where your link can be posted or a call to action for them to click your link in a post. Digital business cards work well for this and can be very effective in person & at events.

One of the main benefits of organic marketing is that it requires no monetary investment. However, it does require a significant investment of time and effort. Building a strong and engaged social media following takes time, dedication, and a consistent effort to create and share quality content that establishes YOU as the "go-to."

Pay-to-play: Paid marketing involves tapping into the data platforms provide to target specific audiences with advertising.

Note** Social media giants have a secret weapon - our self-proclaimed interests and habits. People have been handing over their personal information on a silver platter for years by filling out those silly & wacky online surveys that give you a dumb badge for participating. Now they know us better than we know ourselves! Who knew that sharing so freely would lead to an entire digital ledger about our likes, dislikes, and everything in between?

This can still be helpful to you, however! Now you have the ability to reach a targeted, specific and large audience quickly and effectively! All you do is determine the ideal prospect's appropriate demographics, interests, and behaviors and place a message that grabs attention and leads them to your page.

The main cost of pay-to-play is, of course, money. The cost of advertising can vary widely depending on the platform and the target audience, but if done correctly, paid marketing can provide a quick & strong return on investment.

In essence, organic and paid marketing both have costs and benefits.

Ultimately, the choice between the two will depend on your goals, resources, and preferred marketing approach. While organic marketing may be a more cost-effective and long-term strategy, paid marketing can provide quicker results and help you reach new customers faster.